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Styron, a materials company and manufacturer of plastics, latex and rubber, announced it has changed its name to Trinseo (NYSE:TSE), effective February 1, 2015.

The name Trinseo comes from the word “intrinsic”, meaning something is essential and belonging by its nature. The new company name reflects how Trinseo’s technologies and materials play an intrinsic role in the innovative and sustainable solutions that its customers require in developing the next generation of products.

«The name Trinseo captures our commitment to deliver materials that provide intrinsic value to our customers’ products», said Chris Pappas, President and CEO of Trinseo. «Customers approach us for help with complex material challenges, and we collaborate and innovate with them to design new applications and products together. Our new name of Trinseo better reflects our breadth as a growing company with broad global reach and a diverse portfolio of materials and technologies».

The company will maintain the gold arrow icon in its new logo, along with its current color palette and tagline of “Materials. Powering Ideas”.  The company had previously changed the name of some legal entities; all legal entities around the world have now been renamed as Trinseo.